01
Enter your address
We use satellite and street imagery to pull a photo of your home. No measuring, no appointments, no waiting for a salesperson.
Your new roof price, without the sales pitch
Type your address and see an upfront price in under a minute — no salesperson, no appointment, no obligation. We pass the savings on to you!
We will never sell your name or number. We hate when people do that to us.
27 years roofing in MN
Licensed & insured
No commission sales people
27Years in roofing
10,000+Roofs of experience
Owned and operated by two guys born and raised in Minnesota
The process
How RoofsDirect works
We replaced the traditional roofing sales process with a simple, transparent online experience. Here's how we get you from curious to covered.
02
Visualize products
Browse shingles and color options on your actual home.
03
All in price
Your turnkey price includes labor, materials, tear-off, disposal, permits, and warranty. The price you see is the price you pay. Usually about 20% less than other roofing companies.
04
We visit your home
To double check our measurements and to make sure everything is included (usually within 48 hours). There is no cost and no obligation to you. And you don't need to be home :)
05
Next steps
We check suppliers for current specials and discounts then email you our guaranteed price. Our goal is simple: the best possible roof at the best possible price.
06
Schedule installation
Pick a date that works for you. Our certified crews handle the rest. We'll send you pre-approved financing options to fit your needs, with $0 down or 20 months same as cash.
Built for your situation
We meet you where you are
Proactive replacement
Your roof is reaching the end of its life. We help you plan ahead, compare options, and budget with confidence.
Learn more →Replacing a roof before it fails is the cheapest version of this project you will ever get. Once water gets in, you are no longer buying a roof — you are buying a roof plus decking, plus insulation, plus drywall, plus paint.
Signs it's time to start planning
- Your shingles are 18–25 years old, or you have no idea how old they are
- Granules collecting in the gutters, or bald patches visible from the ground
- Curling, cupping, or lifting edges — especially on the sun-facing slope
- Repeat repairs on the same area, or a repair bill that keeps growing
- Daylight visible through the attic boards, or staining on the underside of the deck
How we help you plan
Because there is no salesperson involved, there is no cost and no pressure in getting your number early. A lot of homeowners price their roof a season or two before they intend to do the work, purely so they can budget against a real figure instead of a guess.
- Compare good / better / best product tiers side by side on your own roof
- See exactly what a longer manufacturer warranty costs before you commit
- Book the date that suits you
- Spread the cost monthly if you would rather not touch savings
Planning ahead also means you are never negotiating during an emergency — which is exactly when homeowners overpay.
Insurance claim
Your carrier is requiring a replacement. We provide claim-friendly documentation and move fast to keep your policy in force.
Learn more →Storm damage, hail, wind, or a carrier notice giving you a deadline — insurance roofs run on someone else's clock. Our job is to give you documentation your adjuster accepts and a crew that can start before your deadline passes.
What we provide
- A detailed, line-item scope in the format adjusters expect — measurements, pitch, layers, accessories
- Photo documentation of the roof condition and affected areas
- Product and warranty specifications so the carrier can confirm like-for-like replacement
- Coordination with your adjuster directly, if you would rather we handle that conversation
- Priority scheduling when your policy has a repair-by date attached
How the money usually works
We supply you with a competitive price that is usually 20% below average retail. However, if you are having issues or challenges with your insurance claim, we can send them our pricing and documentation, or have you work with our sister company Cedar Valley Exteriors. Sometimes a representative is what you need with insurance claims.
Two things worth knowing
- You choose your contractor, not your insurer. A carrier can recommend, but the decision is yours.
- Don't let a deadline lapse. If your carrier has issued a notice, act on it — a lapsed requirement can affect your coverage.
Please note: your deductible is your responsibility and cannot be waived, rebated, or absorbed by a contractor. Anyone offering to do so is putting your claim at risk and likely breaking the law in Minnesota. We are a roofing contractor, not a public adjuster, and we do not negotiate claims or give coverage advice — for questions about what your policy covers, speak with your carrier or a licensed public adjuster.
Pre-sale upgrade
Selling your home? A new roof can close faster and at a higher price. We work within your closing timeline. Sometimes you need to put a roof on before you can sell your home.
Learn more →An aging roof is one of the few items that can cost you the sale twice — once when buyers discount their offer, and again when the inspection report gives them a reason to renegotiate.
Why sellers replace before listing
- Buyers discount an old roof by far more than it costs to replace it
- "New roof" in the listing removes the single biggest objection in the photos
- Some buyers cannot get homeowners insurance bound on a roof past a certain age — which can kill a deal at the finance stage
- A transferable manufacturer warranty is a genuine selling point
Working to your closing date
Tell us your listing date or your closing date and we build the schedule backwards from it. Most residential asphalt roofs are completed in one to three days, so this rarely becomes the thing that holds up a transaction — provided it is started early enough.
- Priced online in minutes, so you can decide before photos are scheduled
- Neutral, buyer-friendly colour options previewed on your actual home
- Documentation and warranty paperwork ready to hand to the buyer at closing
- Financing available if you would rather not tie up cash before the sale completes
Already under contract with a roof credit on the table? Get your direct price first — it is often less than the credit the buyer is asking for.
Direct-to-consumer pricing
Where the 20% savings comes from
Traditional roofing companies mark up your price to cover sales commissions, management layers, fleets of fancy trucks, large offices and big overhead. We don't.
8–14%
Sales commissions
Traditional companies pay 8–14% of the project price to the rep who sold the job. We have no sales reps.
Learn more →This is the single largest piece of the markup, and it is the one homeowners almost never see itemised. On an $18,500 retail roof, commission alone is roughly $1,500–$2,200.
Why it is so high
Roofing sales is a commission-only job in most companies. The rep drives to your house, sits at your table for two hours, and may do that four or five times before one homeowner signs. Every one of those unpaid visits has to be funded by the deals that do close — so the homeowner who says yes pays for the four who said no.
What that buys you
An in-home presentation, a laminated brochure, and a price that was calculated on a tablet using the same measurement data we generate from satellite imagery in seconds. The rep does not install your roof, does not manufacture the shingles, and does not warranty the work.
What we do instead
- No commissioned reps on staff — nobody's pay changes based on what you spend
- You see the same price everyone else sees — there is no "manager's discount" theatre
- Our support team is salaried, so asking questions costs you nothing
If a quote arrives after a two-hour kitchen-table presentation, some of what you are paying for is the presentation.
4–7%
Sales management
Sales managers and regional directors add overhead that gets baked into your quote.
Learn more →Every commissioned rep sits underneath a structure — and that structure is funded out of your project price, not out of company profit.
Who is in that layer
- Sales managers who take an override on every deal their team closes
- Regional or divisional directors above them, taking a smaller override again
- Appointment setters and call-centre staff booking the in-home visits
- Recruiters and trainers, because commission-only sales turns over constantly
Why it compounds
High turnover is the hidden driver here. When a large share of your sales force leaves every year, you are permanently recruiting, onboarding and training people — and paying managers to do it. That cost is real, it is recurring, and it lands in the price of the roofs that actually get sold.
What we do instead
Our pricing engine does the estimating, so there is no sales team to manage and no override structure sitting on top of your quote. The people we employ are the ones who measure, schedule, install, and support your project.
None of this layer touches your roof. It exists to manage the people selling it.
4–5%
Operational efficiency
By standardizing scope, pricing, and scheduling online, we run leaner — and pass that efficiency to you.
Learn more →The last few points aren't a single line item — they are what happens when the whole process is built once, properly, instead of being repeated by hand on every job.
Where the efficiency comes from
- Measurement. Satellite and aerial imagery gives us area, pitch, and facets in minutes. A salaried Roofs Direct employee will visit to verify all measurements and details at no cost to you.
- Standardised scope. Every quote is built from the same rules, so estimates don't drift between estimators and mistakes don't get priced in as padding.
- Predictable scheduling. Tighter routing and fewer wasted trips means crews spend their days installing rather than driving.
- Material ordering. Accurate quantities up front means fewer emergency runs and less waste hauled off your driveway.
- Digital paperwork. Permits, product selections, and warranty registration handled in one place instead of across phone calls.
Why this one matters most long-term
Commissions and lead costs are savings we created by removing something. Operational efficiency is the part that keeps improving — every job makes the estimating and scheduling a little sharper, and that keeps working in your favour rather than being absorbed as margin.
A quote that arrives fast isn't a cut corner. It is the same measurement work, done by software that has already done it ten thousand times.
2–4%
No Debt or accounts receivable
We collect full payment when your roof is ordered — no jobs sitting on our books unpaid, and no interest costs passed into your price.
Learn more →Traditional roofers often carry large balances in accounts receivable and borrow to buy materials while they wait to be paid — and the interest, collection risk, and bad debt all get built into your quote.
What that costs you
Financing and collection costs are real money, and they get baked into the price of every job a traditional company sells — including yours.
What we do instead
- Full payment is collected when your roof is ordered — nothing waits unpaid
- No debt, no interest expense, and nothing to chase after the job
- Material suppliers are paid promptly, so there is no financing premium on your shingles
A balance sheet with no debt and no receivables is one less thing your price has to carry.
Real example: 2,500 sq ft home
Same Owens Corning shingles, same warranty, same professional crew.
You save $3,800
That's real money you can put toward other home improvements, closing costs, or your savings.
What stays the same
Cutting out sales overhead doesn't mean cutting corners. Here's what you still get with every RoofsDirect project:
- Manufacturer warranties from Owens Corning
- Licensed, insured, and certified installation crews
- Full-scope quotes including tear-off, disposal, and permits
- A turnkey guaranteed price with no hidden fees
- A RoofsDirect workmanship warranty on the installation
- Project tracking and customer support from start to finish
Side by side
RoofsDirect vs. the traditional way
| RoofsDirect | Traditional roofer | |
|---|---|---|
| Price online in under a minute | Yes | No |
| In-home sales appointment required | Never | Usually |
| Sales and management built into your price | None | 18–30% |
| See products on your own roof first | Yes | Rarely |
| Guaranteed price after scope confirmation | Yes | Varies |
| Manufacturer warranties (Owens Corning) | Yes | Yes |
| Licensed & insured crews | Yes | Yes |
| Financing available | Yes | Often |
Where we operate
States we serve
We're live in Minnesota today and rolling out state by state. Select a state to see its local number and site.
Hover a small state to magnify it. Tap or click any state for details.
Now serving
Flexible payment
Pay your way
Choose the option that fits your budget. Pay in full upfront, or finance and pay monthly.
Financing made simple
Most of our customers choose a monthly payment plan—it doesn't hurt your credit to check your options, and we work with 17 lenders to find the best fit.
- No prepayment penalties
- Fast credit decision, often in minutes
- Flexible term options to fit your budget
- Your lender pays us directly, so you don't have to coordinate
- Your project stays on schedule whether you pay in full or finance
Pay in full
Pay 100% at the time of order by credit card, ACH, or check. We schedule your installation and order materials right away.
Best for: homeowners who want the simplest path and lowest total cost
Finance your roof
Spread your roof cost into manageable monthly payments, subject to credit approval. Your guaranteed price and warranty are identical either way.
Best for: homeowners who prefer to preserve cash flow
See your monthly payment options
Tell us a little about your project and see what the monthly payments look like. Checking your options does not affect your credit.
Financing is available on every project. Spread the cost over monthly payments, subject to credit approval. Your guaranteed price and workmanship warranty are identical whether you finance or pay in full.
Ask about financingRepresentative example. Any figures shown are illustrative and are not an offer of credit. Actual APR, term, monthly payment, and total of payments depend on your credit profile and the finance program selected, and will be disclosed to you during the application. Financing is subject to credit approval. Not all applicants will qualify.
For example purposes only, based on approval.
What happens after you choose
If you pay in full
You're charged the full project amount at order. We schedule installation and order your materials right away.
If you finance
You make monthly payments to your lender — nothing changes for you at completion. We settle the balance with them directly.
You're protected
Either way, your price is guaranteed and your workmanship warranty is exactly the same.
Our story
27 years of roofing experience, now direct to you
RoofsDirect.com was founded by Jeff Hausmann to bring the same quality, professional roofing that homeowners trust — without the sales markup, the pressure, or the runaround.
“For 27 years I've sold roofs the traditional way — through sales reps, managers, and layers of overhead. I started RoofsDirect because homeowners deserve a better experience: see their own home, pick their own product, and get a guaranteed price without anyone sitting at their kitchen table.”
— Jeff Hausmann, Founder
No sales pressure
Homeowners deserve clear pricing and honest answers, not high-pressure tactics. That's why we built a self-service experience.
Learn more →"No pressure" is easy to put on a website. The difference is whether the business model actually allows it — and ours does, because nobody here earns more when you spend more.
What we deliberately don't do
- No "today only" pricing. Your quote doesn't expire at the end of a sales visit.
- No manager phone-a-friend routine to "get approval" for a discount that was always available.
- No uninvited door knocks after a storm.
- No selling your details. We will never sell your name or number — we hate when people do that to us. Nothing worse than shopping online and then your phone blows up with texts and phone calls!
What you get instead
Price your roof at 11pm in your pajamas if you like. Sit on the number for a week. Compare it against two other quotes. Come back when you're ready and it will be the same price, because it wasn't set by someone negotiating against you.
If you do want to talk to a human, our team is salaried and available 8am–8pm, seven days a week. Asking a question costs you nothing and triggers no follow-up campaign.
The only reason a roofing quote ever needs to be decided tonight is that someone's commission depends on it.
Real experience
With 27 years in residential roofing, we know what works, what doesn't, and how to deliver a roof that lasts.
Learn more →RoofsDirect is a new way of buying a roof. It is not a new roofing company — the experience behind it goes back to 1999.
What that experience covers
- 27 years in residential roofing, through multiple building-code cycles and material generations
- Multiple climates and code regimes — different wind ratings, permit rules, and inspection standards
- 10,000+ roofs completed since 1999
Why it matters to your quote
An online price is only as good as the estimating rules behind it. Ours were not invented for a website — they come from three decades of knowing what a steep pitch actually costs to install, which decking surprises show up on homes of a certain age, and where a cheap-looking quote turns into a change order.
Who does the work
Your roof is installed by insured, certified crews, and the products carry the full manufacturer warranty from Owens Corning. The technology changed how you buy. It did not change who climbs the ladder.
Buying online should mean less friction, not less experience.
Guaranteed pricing
We stand behind every quote. Once your scope is confirmed, the price is locked — no change orders unless you change the scope.
Learn more →The change order is the roofing industry's most reliable way of turning the price you agreed into a bigger number. Our guarantee exists specifically to close that door.
How the guarantee works
- You get an initial price from satellite measurements of your address
- We confirm the scope — area, pitch, layers, decking condition, accessories
- From that point the price is locked. It does not move because materials went up or the job took longer than we thought.
What's included in the number
Labor, materials, tear-off, disposal, permits, and warranty. It is a turnkey figure, not a starting point — there is no separate dumpster line, no permit surcharge, and no fuel adjustment appearing later.
The one honest exception
The price changes only if you change something — a different product, a colour upgrade, or additional scope you ask us to add. If we open the roof and find decking that has to be replaced for the installation to be sound, we show you the photos and the cost before anyone touches it. You approve it or you don't.
A guarantee that quietly excludes the most common surprise isn't a guarantee. We would rather tell you where the line is than pretend there isn't one.
Customer first
From financing to scheduling, we designed every step to give you control, transparency, and confidence.
Learn more →Most roofing companies are built around the convenience of the sales process. We built ours around the convenience of the homeowner — which sounds obvious until you notice how rarely it happens.
Control
You choose the product, the colour, the payment method, and the installation date. Nobody steers you toward the option that pays best, because no option pays anyone here differently.
Transparency
- A full line-item scope, so you can see what you're buying and compare it fairly
- Products previewed on your actual roof before you commit
- We publish where the savings come from rather than just claiming a discount
Confidence
Project tracking from your account, support from a salaried team seven days a week, and the same workmanship warranty whether you paid cash or financed. Once the roof is on, the relationship doesn't end — the warranty is ours to honour.
The test of a customer-first company is what happens after the money changes hands, not before.
Help center
Frequently asked questions
Everything you need to know about pricing, the visualizer, financing, insurance, and getting your roof installed.
How is RoofsDirect 20% cheaper than retail roofing companies?
We eliminate sales commissions, sales management, and expensive lead generation. You still get the same manufacturer warranties and professional installation, but without the overhead that gets baked into traditional quotes.
Is the price I see really guaranteed?
Yes. Once you select your product and we confirm your roof measurements and scope, the price is locked. The only way it changes is if you change the product or scope.
How does the roof visualizer work?
We start with satellite imagery of your address. You can then browse products by color, and preview how they look on your home.
Can I use RoofsDirect if my insurance is paying?
We are happy to send you an insurer friendly estimate you can send them. If you run into challenges we would recommend you utilize Cedar Valley Exteriors, our sister company, has representatives that specialize in resolving Insurance issues
What manufacturers and products do you offer?
We offer products from Owens Corning. You'll see available options for your area and roof type in the visualizer.
Do you offer financing?
Yes. You can finance your roof and pay over time, subject to credit approval. Your guaranteed price and warranty are the same whether you finance or pay in full.
How do I pay if I don't finance?
You can pay in full at the time of order via credit card, ACH, or check. Your project is scheduled once payment is confirmed.
How long does installation take?
Most residential asphalt shingle roofs are completed in one to three days, depending on size, complexity, and weather. We'll give you a specific timeline before we start.
What warranties do I get?
You receive the full manufacturer warranty for the products you select, plus a workmanship warranty from RoofsDirect for the installation.
What areas do you serve?
We are live in Minnesota today and rolling out to Wisconsin, Illinois and Tennessee.
Will a sales rep visit my home?
No. RoofsDirect is designed to be fully online. If you want help you can call or chat with our customer support team — but no one will show up uninvited.
How do I get started?
Click “Get My Price,” enter your address, and answer a few quick questions. We will show you what your new roof will look like on your home and a price usually in under a minute!
Get your price and choose your payment
Start with Get My Price and look at your home with a new roof on it, then decide whether to pay in full or finance. No pressure either way.